Is It Really Gender? An Empirical Investigation Into Gender Effects In Technology Adoption Through The Examination Of Individual Differences
A recent development in the technology acceptance literature is the inclusion of gender as a moderator of the relationships between intention and its antecedents, such that some are stronger for men than women, and vice versa. While the effects have been well established, the mechanisms by which...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Jyväskylä
2010-01-01
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| Series: | Human Technology |
| Subjects: | |
| Online Access: | http://humantechnology.jyu.fi/articles/volume6/2010/aguirre-urreta-marakas.pdf |