The facilitating effect of individual, environmental and fashion involvement factors on impulse buying
Impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. Hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of such businesses. This research examines the effec...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50850_146927b88c2f4a13523256d5920aa962.pdf |