Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
The purpose of the study is to investigate first, the relationship between the customer satisfaction and brand switching intention into the Saudi Arabian mobile-service market, and second, the association of service quality, customer service, service pricing, and value-added services with the custom...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2015-10-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_309saleh62-72.pdf |