Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia

The purpose of the study is to investigate first, the relationship between the customer satisfaction and brand switching intention into the Saudi Arabian mobile-service market, and second, the association of service quality, customer service, service pricing, and value-added services with the custom...

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Bibliographic Details
Main Authors:	Mahmoud ABDEL HAMID SALEH, Abdulrahman ALTHONAYAN, Ayman ALHABIB, Essa ALRASHEEDI, Ghafar ALQAHTANI
Format:	Article
Language:	English
Published:	Sprint Investify 2015-10-01
Series:	Expert Journal of Marketing
Subjects:	brand satisfaction brand switching service quality customer service service price value-added services
Online Access:	http://marketing.expertjournals.com/wp-content/uploads/EJM_309saleh62-72.pdf

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