Le Devoir des annonceurs
The article presents the results of a content analysis of the advertising space in Montreal’s newspaper Le Devoir. The analysis is based on a sample of advertisements published over the past one hundred years. Three specific dimensions are examined: the geographical area of the advertisers, the kind...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2012-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/2833 |