THE ADOPTION OF INNOVATION IN THE RETAIL INDUSTRY
This paper proposes an investigation of the retail managers ’ attitudes on the relationship between information and innovation, and the operation of this relationship in the retail industry businesses. Our approach in this article is that the future of the retail indu...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2018/BULETIN%20I%20PDF/02_BALASESCU-S.pdf |