Validation of an instrument to measure corporate social responsibility in consumers of Mexico

Validation of an instrument to measure corporate social responsibility in consumers of Mexico

The current study aimed to evaluate the empirical sustainability of a measurement instrument of corporate social responsibility in consumers from Mexico. For this purpose, a non-probabilistic sample of 436 students of a public university was selected, which was divided into two subsamp...

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Bibliographic Details
Main Authors: Teodoro Rafael Wendlandt Amezaga, María Trinidad Álvarez Medina, Marco Alberto Nuñez Ramírez, Dina Ivonne Valdez Pineda
Format: Article
Language:English
Published: Universidad EAFIT 2016-09-01
Series:AD-minister
Subjects:
corporate social responsibility
consumers
socially responsible behavior
measurement instrument
validation
Online Access:http://publicaciones.eafit.edu.co/index.php/administer/article/view/3429/3183

Internet

http://publicaciones.eafit.edu.co/index.php/administer/article/view/3429/3183

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