A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain
Customer purchasing behavior plays an essential role on marketing planning in today’s competitive environment. Immediate purchasing behavior is one of the most important components of purchasing behavior. In this paper, we use factor analysis to extract important factors influencing immediate purcha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_99.pdf |