Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2016-10-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_4/JMCBEM_2(4)-2016_paper_1.pdf |