Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention

Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a re...

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Bibliographic Details
Main Authors: Abdulrauf Animashaun, Tarila Iman Tunkarimu, Omkar Dastane
Format: Article
Published: University of Warsaw 2016-10-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Online Access: