Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a re...
Main Authors: | Abdulrauf Animashaun, Tarila Iman Tunkarimu, Omkar Dastane |
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Format: | Article |
Language: | English |
Published: |
University of Warsaw
2016-10-01
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Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
Subjects: | |
Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_4/JMCBEM_2(4)-2016_paper_1.pdf |
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