ANALYSING STUDENT TOURIST MOVEMENT BASED ON THE UTILITY MAXIMISATION IN DESIGNING TOUR PACKAGE IN JOHOR BAHRU
Tourism industry has played a vital role in the economic development of Malaysia by driving influx of people, capital and commodities into a potentially wealthy country. Tourism also contributed to a foreign exchange earning of most South East Asian countries including Malaysia. The aim of this pape...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Copernicus Publications
2019-10-01
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| Series: | The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences |
| Online Access: | https://www.int-arch-photogramm-remote-sens-spatial-inf-sci.net/XLII-4-W16/205/2019/isprs-archives-XLII-4-W16-205-2019.pdf |