Service Customer Loyalty: An Evaluation Based on Loyalty Factors

This study sheds light on customer loyalty based on three groups of factors (customer, service provider, and environment). Noting the diversity of the effects of customer loyalty factors, this research investigates the impact of every factor upon customer loyalty. This paper provides an innovative i...

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Bibliographic Details
Main Authors: Neringa Vilkaite-Vaitone, Ilona Skackauskiene
Format: Article
Published: MDPI AG 2020-03-01
Online Access: