Service Customer Loyalty: An Evaluation Based on Loyalty Factors
This study sheds light on customer loyalty based on three groups of factors (customer, service provider, and environment). Noting the diversity of the effects of customer loyalty factors, this research investigates the impact of every factor upon customer loyalty. This paper provides an innovative i...
Main Authors: | Neringa Vilkaite-Vaitone, Ilona Skackauskiene |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-03-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/6/2260 |
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