Cosmetics Alter Biologically-Based Factors of Beauty: Evidence from Facial Contrast

The use of cosmetics by women seems to consistently increase their attractiveness. What factors of attractiveness do cosmetics alter to achieve this? Facial contrast is a known cue to sexual dimorphism and youth, and cosmetics exaggerate sexual dimorphisms in facial contrast. Here, we demonstrate th...

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Bibliographic Details
Main Authors: Alex L. Jones, Richard Russell, Robert Ward
Format: Article
Language:English
Published: SAGE Publishing 2015-01-01
Series:Evolutionary Psychology
Online Access:https://doi.org/10.1177/147470491501300113