Customer Knowledge Management in SMEs Facing Digital Transformation

Customer Knowledge Management in SMEs Facing Digital Transformation

This paper provided a novel definition of customer knowledge management (CKM) as the logical intersection of customer relationship management (CRM) and knowledge management (KM). The main aim was to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in crea...

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Bibliographic Details
Main Authors: Francesco Castagna, Piera Centobelli, Roberto Cerchione, Emilio Esposito, Eugenio Oropallo, Renato Passaro
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Sustainability
Subjects:
creative industry
customer knowledge management (CKM)
customer knowledge management systems (CKMSs)
customer relationship management (CRM)
digitalization
digital technologies
Online Access:https://www.mdpi.com/2071-1050/12/9/3899

Internet

https://www.mdpi.com/2071-1050/12/9/3899

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