Customer Knowledge Management in SMEs Facing Digital Transformation
This paper provided a novel definition of customer knowledge management (CKM) as the logical intersection of customer relationship management (CRM) and knowledge management (KM). The main aim was to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in crea...
Main Authors: | Francesco Castagna, Piera Centobelli, Roberto Cerchione, Emilio Esposito, Eugenio Oropallo, Renato Passaro |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-05-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/9/3899 |
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