Wiki as a ckm tool in websites
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer expe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2012-09-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-127-123&slc_lang=en&sid=1 |