THE HALO EFFECT IN THE POLITICAL DISCOURSE OF THE ENGLISH-LANGUAGE ONLINE MEDIA
The article is devoted to the issues of emotional impact with particular attention being paid to the study of the halo effect which means that when mentioning a well-known political person, his positive image, authority and fame are projected onto all the people around him, forcing readers to accept...
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| Format: | Article |
| Language: | English |
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Marina Sokolova Publishings
2020-09-01
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| Series: | Russian Linguistic Bulletin |
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| Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/106-109.pdf |