AUDIENCE MEDIA ENGAGEMENT TECHNICS: FOREIGN EXPERIENCE

The author considers the new techniques of achieving audience engagement by the example of foreign digital media publications. The researcher’s attention is directed to the comments section and alternative solutions that are developed to get more traffic and gain audience loyalty. In this study the...

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Bibliographic Details
Main Author: E A Osipovskaya
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2017-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/17593