A STUDY OF THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT AS A COMPETITIVE ADVANTAGE IN GREEN MARKETING
Customer relationship management is considered as a strategic necessity in all organizations. Today, companies and organizations have to consider the preservation of environment in their activities in order to gain customers’ satisfaction, perform social responsibilities, and protect consumers’ ri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Industrial Engineering Department Faculty of Industrial Technology Universitas Ahmad Dahlan
2012-10-01
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| Series: | Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri |
| Subjects: | |
| Online Access: | http://journal.uad.ac.id/index.php/Spektrum/article/view/1633/1131 |