True Synergy for Real Effects: How to Control Integrated Marketing Successfully
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2015-05-01
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Series: | GfK Marketing Intelligence Review |
Subjects: | |
Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0005/gfkmir-2015-0005.xml?format=INT |