True Synergy for Real Effects: How to Control Integrated Marketing Successfully

True Synergy for Real Effects: How to Control Integrated Marketing Successfully

Bibliographic Details
Main Authors: Naik Prasad A., Peters Kay
Format: Article
Language:English
Published: Sciendo 2015-05-01
Series:GfK Marketing Intelligence Review
Subjects:
Crossmedia
Synergy
Advertising
Online and Off-line Media
Integrated Marketing
Advertising Effects
Media Planning
Budget Allocation
Online Access:http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0005/gfkmir-2015-0005.xml?format=INT
Description
ISSN:1865-5866

Similar Items