Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports
As environmental awareness plays a more prominent role in purchasing decisions, as <br />consumers demand improved corporate responsibility, and as national governments <br />implement regulation of not just the immediate firm’s environmental impact, but <br />instead on the impact...
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| Format: | Article |
| Language: | English |
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Universidad EAFIT
2008-12-01
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| Series: | AD-minister |
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| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/536 |