“That’s the Wonder of It”: Affective Dimensions of Visual Rhetoric for Biodiversity Conservation
In environmental communication, audience engagement is an essential prerequisite for achieving persuasive aims. This article responds to recent interest in visual storytelling and emotionalization – purposeful display and elicitation of emotions – as engagement techniques. A case study of the 2020...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
2021-06-01
|
| Series: | Res Rhetorica |
| Subjects: | |
| Online Access: | http://www.resrhetorica.com/index.php/RR/article/view/538 |