Antecedents of the User Behavior for Online Businesses: A Case of Pakistan
Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2017-12-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Online Access: | http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/43 |