HOW GREEN PERFORMANCE STIMULATES TOURIST LOYALTY? EXAMINING THE ROLE OF RELATIONSHIP QUALITY IN VIETNAM
The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality. The data collected from 200 homestay tourists in Moc Chau national tourism area, Son L...
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2021-03-01
|
| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2021/gtg.34127-638.pdf |