An Optimal Strategic Business Model for Small Businesses Using Online Platforms

As ecommerce continues to grow, small businesses are using a variety of platforms to secure potential consumers. However, it is important for small business owners to choose an efficient business model because of constraints such as technical problems. In this study, based on platform characteristic...

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Bibliographic Details
Main Authors: Hana Kim, Daeho Lee, Min Ho Ryu
Format: Article
Language:English
Published: MDPI AG 2018-02-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/3/579