Eye Tracking: Potential Applications for Public Management, Political Branding and Election Campaigns
The article analyzes potential of applying contemporary eye-tracking technologies in the areas of analytical support of political activities and public administration. The authors conclude that eye-tracking research could be applied to planning of information and election campaigns, counter-extremis...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2020-12-01
|
| Series: | RUDN Journal of Public Administration |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/public-administration/article/viewFile/24027/18356 |