Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials
Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth. According to Jean Baudrillard, through mass-media things get a new deeper meaning, their ow...
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| Format: | Article |
| Language: | English |
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MGIMO University Press
2021-06-01
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| Series: | Концепт: философия, религия, культура |
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| Online Access: | https://concept.mgimo.ru/jour/article/view/516 |