An Evaluation of Taiwanese B&B Service Quality Using the IPA Model

According to a December 2011 report released by Taiwan’s Tourism Bureau, there were 3,763 bed-and-breakfast guesthouses (B&B) in Taiwan, 3,367 of which were legal with a combined 13,389 rooms, increasing by 96 percent from December 2006. It seems that the B&B sector is quite a popular target...

Full description

Bibliographic Details
Main Authors: Gao-Liang Wang, Chi-Chao Liu, Shiang-Rong Tseng
Format: Article
Language:English
Published: Isarder 2012-09-01
Series:İşletme Araştırmaları Dergisi
Subjects:
B&B
IPA
Online Access:http://www.isarder.org/tr/2012cilt4no3/Vol.4_Issue3_02_full_text.pdf