PUBLICIS AND THE FRENCH ADVERTISING WORLD, 1946-1968
The French advertising agency, Publicis, experienced a renaissance after the Second World War. While today, the Publicis Groupe is known as the fourth largest advertising agency in the world, few outside of France were aware of the firm's existence in 1946. Publicis growth occurred within the...
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| Format: | Article |
| Language: | English |
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Economic & Business History Society
2009-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | http://ebhsoc.org/journal/index.php/ebhs/article/view/197 |