Muddles in Pentatonic Likert-type scale: Accuracy Cost in Psychometric Measurements for Small Enterprise Development

Likert-type scale is ordinal, hence not compatible with parametric techniques. Disregard of this fact causes flawed research outputs. Enterprises get themselves in precarious situations as ultimate consumers flawed outputs. This paper is motivated by the dearth desire by entrepreneurs to make accura...

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Bibliographic Details
Main Author: Dr.Sc. Francis Okumu Omillo
Format: Article
Language:English
Published: Felix-Verlag 2019-07-01
Series:ILIRIA International Review
Subjects:
Online Access:http://www.iliriapublications.org/index.php/iir/article/view/476