SEMANTIC TRANSFORMATION OF THE GLOBAL BRANDS IN RUSSIAN MASS MEDIA OF THE POST-SOVIET PERIOD
In this article by global brands we mean the names of companies, goods and services well-known all over the world (Coca-Cola, McDonald's, Disneyland etc.). This popularity helps such names get into the linguistic consciousness of many nations. Having conducted a thorough analysis of global bran...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/17998 |