Multimodality and political discourse: political communication in the Kirchner era
ABSTRACTThis paper analyzes communication strategies of Cristina Fernández de Kirchner second adminis-tration (2011-2015), through a multimodal perspective. It briefly describes the multimodal analy-sis framework, also referring to researches using this perspective to analyze television ads in polit...
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| Format: | Article |
| Language: | Spanish |
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Associação Latino-americana de Estudos do Discurso
2017-12-01
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| Series: | ALED |
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| Online Access: | https://raled.comunidadaled.org/index.php/raled/article/view/242 |