PENINGKATAN PRODUKTIVITAS PEMASARAN YAMNI HONEY DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) DAN ANALISIS SWOT

Maju Jaya Abadi farmer group is a farmer group engaged in the cultivation of kelulut bee in Telaga Langsat village, Takisung District, Tanah Laut Regency with Yamni Honey as its outpot product. Based on provious research, it is know that the marketing productivity of their product is still low, so i...

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Bibliographic Details
Main Authors: Nina Hairiyah, Raden Rizki Amalia
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2021-03-01
Series:Agrointek
Subjects:
Online Access:https://journal.trunojoyo.ac.id/agrointek/article/view/8587