RELATIONSHIP MARKETING IN THE INNOVATION PROCESSES
Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have been expanded more and more to the consumer markets as well. The paper starts with a review of several most relevant studies on relationship marketing-innovation topic, from the first...
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| Format: | Article |
| Language: | English |
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University of Bacău
2013-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/231 |