Customer as a participant of innovative networks
The changes in market conditions and basis for competing have brought the changes in profiling and realizing innovation strategies. Customers are the key subject in the process of generating of innovation. Customers in modern conditions do not wait for initiative of enterprise in value creation and...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2015-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711501003D.pdf |