The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour
The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-02-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2719/2358 |