The Approach of SMEs to Using the Customer Databases and CRM: Empirical Study in the Slovak Republic

Sustainability of (small and medium-sized enterprises) SMEs in a globalized economy depends on several factors. According to available studies, effective Customer Relationship Management (CRM) is one of the factors affecting the competitiveness of SMEs in a positive way. This paper is focused on cre...

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Bibliographic Details
Main Authors: Lenka Ližbetinová, Peter Štarchoň, Dagmar Weberová, Eva Nedeliaková, Martina Juříková
Format: Article
Language:English
Published: MDPI AG 2019-12-01
Series:Sustainability
Subjects:
crm
Online Access:https://www.mdpi.com/2071-1050/12/1/227