MODULARISATION AS A COMPETITIVE CRITERION IN INDUSTRIES MANUFACTURING MACHINERY AND EQUIPMENT IN BRAZIL

MODULARISATION AS A COMPETITIVE CRITERION IN INDUSTRIES MANUFACTURING MACHINERY AND EQUIPMENT IN BRAZIL

This research aimed at identifying the competitive criteria that, together with modularisation, impacted the differentiation strategy in industries manufacturing machinery and equipment in Brazil. This was survey-type research that used structural equation modelling (SEM-PLS) for data analysis. A to...

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Bibliographic Details
Main Authors: de Lima Nunes, Fabiano, Júnior, José Antônio Valle Antunes, Dupont, André, Pires, Gabriel, Sordi, Jefferson Dobner, de Quevedo, Daniela Müller
Format: Article
Language:English
Published: Stellenbosch University 2020-05-01
Series:South African Journal of Industrial Engineering
Subjects:
modularisation
competitive criteria
survey
structural equation modelling
Online Access:http://sajie.journals.ac.za/pub/article/view/2207

Internet

http://sajie.journals.ac.za/pub/article/view/2207

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