Antecedents of citizenship behaviour in online customer communities: An empirical investigation
Background: Use of online communities for knowledge generation has become a common phenomenon. In order for online communities to serve as affective spaces for knowledge generation and exchange, members need to behave in ways that are in line with good citizenship. However, because of the limited re...
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| Format: | Article |
| Language: | English |
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AOSIS
2016-08-01
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| Series: | South African Journal of Information Management |
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| Online Access: | https://sajim.co.za/index.php/sajim/article/view/725 |