Influence of Being Embodied in an Obese Virtual Body on Shopping Behavior and Products Perception in VR

Influence of Being Embodied in an Obese Virtual Body on Shopping Behavior and Products Perception in VR

Research in Virtual Reality (VR) showed that embodiment can influence participants' perceptions and behavior when embodied in a different yet plausible virtual body. In this paper, we study the changes an obese virtual body has on products perception (e.g., taste, etc.) and purchase behavior (e...

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Bibliographic Details
Main Authors: Adrien Verhulst, Jean-Marie Normand, Cindy Lombart, Maki Sugimoto, Guillaume Moreau
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-10-01
Series:Frontiers in Robotics and AI
Subjects:
virtual reality
virtual embodiment
presence
stereotype activation
user studies
food perception
Online Access:https://www.frontiersin.org/article/10.3389/frobt.2018.00113/full

Internet

https://www.frontiersin.org/article/10.3389/frobt.2018.00113/full

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