Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2017-03-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-4&slc_lang=en&sid=1 |