Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized...
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Iran University of Science & Technology
2017-03-01
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| Series: | International Journal of Industrial Engineering and Production Research |
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| Online Access: | http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-4&slc_lang=en&sid=1 |
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doaj-47ac4addb27643c5957abc0171a0b73b2020-11-24T22:09:09ZengIran University of Science & TechnologyInternational Journal of Industrial Engineering and Production Research2008-48892345-363X2017-03-0128118Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply ChainMorteza Rasti-Barzoki0Hamed Jafari1Seyed Reza Hejazi2 Department of Industrial and Systems Engineering, Isfahan University of Technology Department of Industrial and Systems Engineering, Isfahan University of Technology Department of Industrial and Systems Engineering, Isfahan University of Technology In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed. http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-4&slc_lang=en&sid=1E-commerce Supply chain management Dual-channel structure Game theory Nash equilibrium Centralized model. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Morteza Rasti-Barzoki Hamed Jafari Seyed Reza Hejazi |
| spellingShingle |
Morteza Rasti-Barzoki Hamed Jafari Seyed Reza Hejazi Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain International Journal of Industrial Engineering and Production Research E-commerce Supply chain management Dual-channel structure Game theory Nash equilibrium Centralized model. |
| author_facet |
Morteza Rasti-Barzoki Hamed Jafari Seyed Reza Hejazi |
| author_sort |
Morteza Rasti-Barzoki |
| title |
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain |
| title_short |
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain |
| title_full |
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain |
| title_fullStr |
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain |
| title_full_unstemmed |
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain |
| title_sort |
game-theoretic approach for pricing decisions in dual-channel supply chain |
| publisher |
Iran University of Science & Technology |
| series |
International Journal of Industrial Engineering and Production Research |
| issn |
2008-4889 2345-363X |
| publishDate |
2017-03-01 |
| description |
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed. |
| topic |
E-commerce Supply chain management Dual-channel structure Game theory Nash equilibrium Centralized model. |
| url |
http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-4&slc_lang=en&sid=1 |
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AT mortezarastibarzoki gametheoreticapproachforpricingdecisionsindualchannelsupplychain AT hamedjafari gametheoreticapproachforpricingdecisionsindualchannelsupplychain AT seyedrezahejazi gametheoreticapproachforpricingdecisionsindualchannelsupplychain |
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