Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Iran University of Science & Technology
2017-03-01
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Series: | International Journal of Industrial Engineering and Production Research |
Subjects: | |
Online Access: | http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-4&slc_lang=en&sid=1 |