The Privacy Calculus: Mobile Apps and User Perceptions of Privacy and Security
A continuing stream of new mobile data services are being released that rely upon the collection of personal data to support a business model. New technologies including facial recognition, sensors and Near Field Communications (NFC) will increasingly become a part of everyday services and applicati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2012-07-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/51645 |