Assessment of Factors Causing Bias in Marketing- Related Publications
The present paper aims at revealing and ranking the factors that most frequently cause bias in marketing-related publications. In order to rank the factors causing bias, the authors employed the Analytic Hierarchy Process method with three different scales representing all scale groups. The data for...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-10-01
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| Series: | Publications |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-6775/8/4/45 |