Media Monitoring as an Element of Strategic Business Management
Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-12-01
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| Series: | Social Communication |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/sc.2018.4.issue-s1/sc-2018-0025/sc-2018-0025.xml?format=INT |