Media Monitoring as an Element of Strategic Business Management

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies c...

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Bibliographic Details
Main Authors:	Fill Monika, Fill Tomasz
Format:	Article
Language:	English
Published:	Sciendo 2018-12-01
Series:	Social Communication
Subjects:	media monitoring business management
Online Access:	http://www.degruyter.com/view/j/sc.2018.4.issue-s1/sc-2018-0025/sc-2018-0025.xml?format=INT

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spelling	doaj-47d2e2a91ffb4fa0beaaf3ca3b60eb742020-11-25T01:38:53ZengSciendoSocial Communication2299-53822018-12-014s1697510.2478/sc-2018-0025sc-2018-0025Media Monitoring as an Element of Strategic Business ManagementFill MonikaFill TomaszAnalysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.http://www.degruyter.com/view/j/sc.2018.4.issue-s1/sc-2018-0025/sc-2018-0025.xml?format=INTmediamonitoringbusiness management
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Fill Monika Fill Tomasz
spellingShingle	Fill Monika Fill Tomasz Media Monitoring as an Element of Strategic Business Management Social Communication media monitoring business management
author_facet	Fill Monika Fill Tomasz
author_sort	Fill Monika
title	Media Monitoring as an Element of Strategic Business Management
title_short	Media Monitoring as an Element of Strategic Business Management
title_full	Media Monitoring as an Element of Strategic Business Management
title_fullStr	Media Monitoring as an Element of Strategic Business Management
title_full_unstemmed	Media Monitoring as an Element of Strategic Business Management
title_sort	media monitoring as an element of strategic business management
publisher	Sciendo
series	Social Communication
issn	2299-5382
publishDate	2018-12-01
description	Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.
topic	media monitoring business management
url	http://www.degruyter.com/view/j/sc.2018.4.issue-s1/sc-2018-0025/sc-2018-0025.xml?format=INT
work_keys_str_mv	AT fillmonika mediamonitoringasanelementofstrategicbusinessmanagement AT filltomasz mediamonitoringasanelementofstrategicbusinessmanagement
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Media Monitoring as an Element of Strategic Business Management

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